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Wharton Partners with IBM on New Analytics Program for CMOs

Oct 7, 2014 New executive education course to launch in June 2015

The University of Pennsylvania's Wharton School has partnered with IBM to launch a new executive program that aims to help chief marketing officers (CMOs) capitalize on big data.

The new program is called "The CMO Advantage: Evolving Beyond the Digital Revolution" and will examine the ways that executives can use insights in big data to drive innovation and increase customer engagement. It will explore topics in data-driven marketing, customer centricity, and customer insights, among others.

"The CMO Advantage" is designed for CMOs and CCOs of global companies, as well as leaders of marketing divisions within organizations, according to the course webpage.

The program is set to launch in June 2015. For more information, please see Wharton's "The CMO Advantage" course webpage.


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