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Harvard Launches Marketing Program for Media and Sports Professionals

Apr 11, 2013 4-day program to cover the unique challenges of entertainment marketing

This June, Harvard Business School will launch a new executive education program that will help entertainment executives better market their products.

The four-day "Strategic Marketing in Entertainment, Media, and Sports" focuses on managing the unique challenges in marketing entertainment offerings. According to the course webpage,  from the National Football League and Lady Gaga to Hulu and the Metropolitan Opera, you will examine the crucial elements of effective entertainment management and marketing strategies."

The curriculum will cover a variety of topics specifically in entertainment marketing, including how to respond to the advancement in the digital technology, and acquiring and managing talent.

The course begins on June 5th. For more information, please see Harvard's "Strategic Marketing in Entertainment, Media, and Sports" course webpage. 

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