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Kellogg Launches Executive Course for Chief Marketing Officers

May 22, 2013 "CMO Program" to cover emerging needs of executives in marketing roles

Northwestern University's Kellogg School of Management has announced that it will launch a new executive program for chief marketing executives.

The "Kellogg CMO Program" is a four-day course delivered in two sessions. It will delve into the emerging marketing topics, such as how marketing roles are changing due to globalization and emerging technologies. The program is aimed at executives who are "ready to make the move to CMO in an organization, according to a Kellogg press release.

The first offering is already underway, but a second will be offered soon.

For more information, please see the press release announcing the launch of the Kellogg CMO program.

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