Executive Programs in


Entrepreneurship is the act of innovating to create new products and services. This can include identifying new potential product markets, filling consumer needs that were previously unmet, or even finding more efficient ways of running a business.

Entrepreneurship necessarily involves uncertainty, in that demand for a new product or service is almost impossible to quantify. When attempting to foster entrepreneurship, managers must balance this risk with the potential rewards.

Economics and technology can create hubs of concentrated entrepreneurial activity, such as in California’s Silicon Valley.


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