Executive Programs in


Marketing is the set of activities done by a business to promote its products or services. These activities can include customer identification, advertising, branding, and promotion.

For managers, effective marketing can directly translate into better sales and customer experience improvements. In developing marketing strategies, managers can draw on a range of disciplines, including the social sciences, neuroscience, and design.

Marketing materials can be disseminated through various media, including newspaper and television advertisements or through the internet. The new field of viral marketing uses social networks to promote brand identity and awareness.


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